The dismantling of product thinking is product + thinking.
What is the product? A product is a carrier that meets user needs and solves user problems, and is a collection of functions.
What is thinking? Thinking is the way of thinking about problems. Different people have different ways of thinking about problems because of different experiences Number List and experiences.
Therefore, the personal understanding of "product thinking" is: product thinking is a comprehensive thinking to solve problems, and it is a process of further productizing problem solutions.
1. What is problem solving
(1) Define the problem: what the problem is
In product design, we use "user thinking and data thinking" the most.
User thinking: It is our most important way of thinking, thinking about problems from the perspective of users. You need to regard yourself as a user of the product, use empathy, and think about what choices you would make and how you would feel when you encountered the same situation in the work and use scenarios of B-end products.
Data thinking: Discovering problems through data analysis is an important way to discover problems. When faced with some business problems, we analyze the data by means of data, so as to give suggestions to solve the business problems.
(2) Analysis of the problem: refers to why this problem occurs
We use the most "essential thinking".
Essential thinking: Essential thinking is a kind of thinking that goes to the bottom and finds out the root cause of a problem. It is usually carried out with the help of the "5 why analysis method". "Five-asking method", that is, asking five "whys" for a problem point in a row to investigate its root cause.
(3) Problem solving: Refers to how to solve the problem.
We use the most "efficiency thinking".
Efficiency thinking: The development direction of business must be towards higher efficiency. Efficiency thinking model is to apply efficiency thinking to solving problems, and consciously improve efficiency when solving problems, making decisions, and taking actions, in order to spend the least input and obtain the maximum output.
To sum up, product thinking is a comprehensive thinking that solves problems and commercializes solutions to problems.